Thursday, April 11, 2013

Smart and trendy: the new www.softeq.com is here!



Two months of tight-knit teamwork have swept by and today we are ready to reveal our baby to the wider public. Ta-dah – fully revamped www.softeq.com.

Having put some thought and effort into contemplating what makes us tickle design-wise and how the embedded software market’s been doing, we’ve figured out some key principles to lay down in the future site redesign:


  • - it had to be modern, fancy, and nimble;
  • - the content was to be organized in a clear and comprehensible manner, showcasing our worth across the embedded, firmware, and mobile fields (don't miss our portfolio with featured project case studies!)
  • - the website was to provide same high level browsing experience when accessible on a PC, MAC, mobile or tablet devices with various screen resolutions.



So we’ve incorporated some pops of color against clean ‘canvas’ of black a white, arranged the content in thematically congruent blocks utilizing a good bunch of infographics, images, and videos. The drop-down main menu and sliding inner page side bar menu, which can be minimized to hide, add to the design cleanliness and user convenience in digesting the information.

The web-site is developed using PHP and Drupal CMS. These technologies and minimalist design gave us a lot of flexibility in optimizing it for mobile devices. So now we can reach out to much wider audience than before, including those busy chaps who are always on the go and prefer to use tablets to laptops.



We are still working on further updates, adding some tweaks, but are already happy with the result. So we encourage you to browse around and provide your feedback, if any.

Happy surfing!