Wednesday, January 13, 2010
Dallas Cowboys add Live Captioning with Durateq ATV
“The Dallas Cowboys Football Club contacted us to build a universal experience for all their fans including those who are deaf, hearing impaired, blind, or have low vision. Softeq teamed up with wireless captioning specialist Intelligent Access to create a customized assistive technology solution to deliver content for Cowboys fans,” said Trey Litel, Vice President of Softeq Development Corporation. “The spectacular Dallas Cowboys Stadium has the best technology and with DURATEQ ATV they continue to provide an unprecedented personal fan experience - real time mobile captioning anywhere in the stadium and concourse areas!”
Originally developed for the Walt Disney World theme park, the DURATEQ Assistive Technology Version (ATV) handheld device with its ALICE (Assistive Listening and Captioning Engine) software make the full game experience available to guests who are deaf, hearing impaired, blind, or visually impaired. Softeq adapted their application to include the Intelligent Access captioning software to provide a robust set of services during the game. The DURATEQ ATV device provides real time mobile captioning wirelessly and assistive listening of all public address system announcements, as well as providing audio descriptive narration in the form of play by play announcements in English and Spanish. The assistive technology system has been integrated into the existing Dallas Cowboys Stadium captioning system, and takes advantage of a WiFi network with over 700 access points and assistive band FM transmitters.
Cowboys Stadium is especially proud to be able to offer a wireless device that provides customized assistive technology for our guests including those who are deaf, hearing impaired, blind, or have low vision,” said Scott Purcel, Director of Broadcasting, Dallas Cowboys Football Club. “Now at any large event at Cowboys Stadium, our guests will never miss any portion of the event while at the Stadium. We are excited to have this product available to any guest who needs it.”
The DURATEQ ATV solution offers organizations the ability to provide a single personal device which helps public entertainment venues meet Title II and Title III of the Americans with Disabilities Act (ADA) requirements that public accommodations do not discriminate against disabled individuals. Where necessary, accommodations must be made to provide aids or services to ensure effective communication. The US Department of Justice established precedence in a landmark case in 2004 at the International Spy Museum. In 2006, the National Association for the Deaf filed a lawsuit, Feldman v. Pro-Football, Inc., against the Washington Redskins for not providing captioning at their football games at FedEx Field. And just last year, another federal lawsuit was filed in Columbus, Ohio by the NAD which charged that Ohio State University violated the ADA requirements by not providing captioning at all its venues.
“I am so excited to be part of this new technology! The accessibility provided by these mobile devices is both innovative and amazing. Cowboys Stadium is a fantastic venue and I feel fortunate that my captions are now available to so many people all over the stadium,” said Lisa Davis, TX CSR, CBC, the Official Cowboys Stadium Captioner.
For additional information on the DURATEQ Live Stadium Captioning system, please visit our website or contact us directly at 281.552.5000. We would love to help you with your assistive technology needs.