Thursday, July 24, 2014

Enterprise Infrastructure Is Changing its Face with Hardware

Are you witnessing the upsurge of hardware proclaimed to become the new software by tech folks and the Silicon Valley crowd? We certainly do. 

To add more to that, it turns into a more and more commodified line of business. The enterprise doesn’t remain aloof either. In fact, it almost never was, with enterprise tech solutions often representing a complex architecture that takes in all three levels from hardware through data to client software. 

Hardware is on the rise 

That said, this extended enterprise infrastructure has caught the new tech trend – a more lightweight mobile type of “enterprise” on the client side and hardware embracing both portable gadgets and add-on hardware thingies. 

Read an elaborated take on the topic in the article “Smart Enterprise – Entwined Software, Data and Hardware Levels” by our Sales Advisor Alex Timoshenko, with 10+ years experience in the software space.

Wednesday, April 02, 2014

Getting cultured in far off lands

Korea is a unique place where advanced technologies meet exquisite nature and rich culture, making every business trip to the beautifully neighbored capital city a trip to remember.

A lot of water has flowed under the bridge since our firmware development experts first landed in Seoul. Here is another bunch of photos from the recent trips of the Softeqians to the so far away yet so close and charming Korea.

P.S. Enjoy more photos on our Facebook page.

Monday, March 17, 2014

Durateq® ATV celebrates its 20th deployment: Part 2

Softeq's Assistive Technology Solution now at The David Wills House

While on the anniversary wave, here is a brief overview of another remarkable installation of the Durateq Assistive Technology system which we completed right before Christmas. This time the Softeq team took a flight to Pennsylvania’s Gettysburg to help the David Wills House become more accessible.

Read the official press release with Paul Fruia's comments on the project.

The museum, with its six galleries and recreated rooms, eternalizes the memory of President Abraham Lincoln and his brilliant Gettysburg Address, pronounced in a lynchpin moment of the Civil War. The Durateq technology helps people with hearing and visual disabilities enjoy an immersive guest experience in this patriotic place.

First Floor Gallery (assistive listening and audio description)

 It was very important for the Softeq team to set up all the Durateq infrastructure in the way it wouldn’t detract guests from the historic atmosphere and the unique exhibition. 

Lincolns Bedroom

      The ALiCE (Assistive LIstening and Captioning Engine) software, powering the DURATEQ ATV system, was customized to allow the user to switch between audio description of the Parlor area of the House and the video displayed above the fireplace by pressing the square “pause” button on the DURATEQ device. So, if the user is in the Parlor listening to the AD content, they could pause the content by pressing the square button and listen to the AD content for the video, when it is playing. Pressing the button again, resumes playback of the Parlor AD content, where the user left off.

Second Floor Gallery

The final hardware installation was as follows:
  • DURATEQ Handhelds
  • 5U Multi-unit Charging Dock
  • Break-away Neck Lanyards
  • TRACK Emitters
  • SPOT Emitters

Listen FM transmitters

Saturday, March 08, 2014

Durateq® ATV celebrates its 20th deployment: Part 1

We continue our long-term collaboration with the US National Park Service, and right before the 2013 calendar lost its last leaf we completed the DURATEQ Assistive Technology Version installations at yet another three locations. The total number of the DURATEQ installations has hit 20, and keeps expanding with the new projects of 2014.

Let’s take a quick look at the NPS landmarks we’ve helped make more accessible to visually and hearing impaired guests from all over the country coming there to delve into the patriotic and heroic atmosphere of resurgent history.

Monocacy National Battlefield

The first one to be featured is Monocacy National Battlefield, a park dedicated to a Civil War’s combat known as “the Battle that saved Washington, D.C.”. Here is the official announcement.

DURATEQ assistive technology at Monocacy Visitor Center
Visitor Center

The DURATEQ Assistive Technology System provides audio narration and assistive listening to allow people of all abilities enjoy the exhibition as on an individual guided tour.

assistive listening and audio naration at exhibition area
Battle Map
Audio description and assistive listening is provided in this exhibit area.

The battle map uses fiber optics to re-create troop movements of the battle synchronized to audio narration. Lighting of the portraits is also synchronized. The show is started via a button on the map board.

Union / Confederate Position 
Audio narration for this section is synchronized with the previous section
so they do not overlap.

Corner Room / Artillery

Stay tuned for pics from the next DURATEQ ATV deployment at the David Wills House in downtown Gettysburg, Pennsylvania, and don’t forget to plan a trip and enjoy Monocacy National Battlefield!

Learn more about the DURATEQ assistive technology system

Thursday, January 02, 2014

Year 2013 Development Milestones Recap

“No more champagne, and the fireworks are through”… So was Abba singing back in 1980. While candle light and party sounds are fading into history, let us recall the events not that remote, yet no less exciting. 

But first of all, once again: Happy Holidays!

And now we invite you to look at our year 2013 in review and learn all the truth:

  • how we contributed to the BlizzCon fun,
  • where our firmware, mobile, and web development expertise has extended during the past 12 months, and
  • what exactly you will find under the hood of 80% of electronic smart gadgets in your home,
  • why Softeq’s Sales Director is wearing a Google Glass.

Click here to continue reading.

Wednesday, October 02, 2013

The Softeqians Land in Seoul

The first time visit to Korea, a location with remarkable cultural heritage, turned to be an exciting experience for the Softeqians.

With the high business season in full swing, we’ve been hard at work crafting state-of-the-art technology together with one of the world's leading electronics companies. Several of our top firmware minds took a 15-hour flight to travel to Seoul to integrate onsite the results of the offsite development effort into a single product.

The customer’s office is located in the famous Gangnam District – nicknamed the Silicon Valley and Beverly Hills of Seoul – a posh and affluent part of the city, dotted with cafes and boutique shops, as well as office buildings hosting the South Korean head offices of several world-renowned corporations, including such juggernauts as Google, Toyota and IBM.

As Asian as it can be, Seoul will satisfy every visitor’s appetite for special local food by offering a variety of spicy rice, noodle, chicken or seafood dishes with lots of herbs and dressings that come along. However, guests with a more traditional taste can always find a welcoming nook at a Burger King, KFC or McDonald’s.


The working day starts at 8.30 and can last till late in the evening, depending on the workload and the presence of the hard work gene in the employee’s DNA. A pretty common sight during lunch time – an employee taking a nap at one’s desk. A tradition worth adopting!

Night life

A hard-working nation, the Koreans know a thing or two about getting loose. Friday night through Saturday night the city is on fire with myriads of cafes and eateries packed to the rafters. Crispy coated chicken wings, beer, and a good laugh with friends make a great way for recharging after a busy week.

P.S. Enjoy more photos on our Facebook page.

Tuesday, August 13, 2013

Video: The Ice Cream Party

Work hard, play hard, celebrate harder! 

Watch our video recap of the Ice Cream Party we held last Thursday to celebrate the 5th Birthday of SOFTEQ Minsk development office:

Thursday, August 08, 2013

Our Minsk office celebrates 5th Birthday

On a numerologically magic day of 08/08/08 SOFTEQ Minsk office opened its doors! The vibrant work started as soon as we snipped the ribbon, and today we are happy to gain momentum with new clients, projects and ideas.

Congrats and kudos to our 10 veterans who believed in our future success and then spent all these years with the company, thanks to all who joined later on, and welcome to the newcomers!

Softeq's dream team back  in 2008
Today our colleagues in a beautiful peaceful city of ancient Minsk, the capital of Belarus, an Eastern European republic, celebrate the Anniversary. There's ice cream, candies, balloons, sun and smiles! Some nice pics are already on our Facebook page. Share our joy!

Wednesday, July 31, 2013

Video Testimonial from Atlas Copco

We cannot resist sharing our latest video: 

Daniel EgaƱa, Web Manager at Atlas Copco, a Fortune 500 industrial giant, has shared his impressions of outsourcing mobile application development to SOFTEQ’s team.

Atlas Copco has always been interested in delivering a consistent message to their prospects and customers, internal and external. In line with this vision, they intend to use all digital channels, including the opportunities offered by the Internet, social media, and the mobile space.

BUILD is a corporate customer magazine with a focus on construction market news that Atlas Copco decided to convert from print to digital. 

One of the core project goals was to deliver an excellent user experience to the readers in terms of usability and visual aesthetics while adding interactivity through embedded video content and communication opportunities directly in the app.

So far we have created an HTML5-coded e-magazine application on iOS (iPhone and iPad) and Android. Other plans include extending the geographical reach through adding multiple new languages  watch the video for more details.

Huge thanks to Daniel for his warm, motivating words to our development team! It is really great to have confirmation we are meeting the high standards we set for ourselves, as well as those of our customers. 

Read more about this project in our Case Study

The BUILD app is available for download directly from the Apple App Store and Google Play.

Friday, June 14, 2013

Crucial milestone for BlinkFX is around the corner

It's high time to lift the veil a little bit and tell you what we are so excited about right now.

BlinkFX Winks, with Softeq's firmware inside, will inflame the audience of over a dozen thousands of people at one of the world’s premium software industry events very soon. By the way, can you guess what it is?

In the meantime, let’s recall how BlinkFX debuted.

Browse through the gallery for more pics from the concert starring LL Cool J, Public Enemy, Ice Cube and Doug E. Fresh held during the SXSW this spring. 

Very impressive!